The 1% Hoodie — Armor for the Mind & Body.

The 1% Hoodie — Armor for the Mind & Body.

(This is not a hoodie. This is your fortress.)

The world seeks comfort. The 1% builds resilience.
This hoodie is engineered for those who embrace discipline, reject excuses, and dominate their environment—regardless of conditions.

Front: The Be 1% emblem—subtle, unmistakable, definitive.
Back: The trilogy of truth: NO LIES. NO EXCUSES. NO WEAKNESS.

For those who lead, train, and thrive in the cold, the rain, and the struggle.

✨ FORGED UNDER THE 1% CODE ✨

UNCOMPROMISING PERFORMANCE (Value: Excellence, Discipline):

The 1% Benefit: Train harder, recover deeper, and operate flawlessly in any environment.

The 1% Engineering: 50% cotton + 50% polyester blend optimized for durability, moisture-wicking, and thermal regulation. This fabric withstands sweat, wind, and repetition—because your standards don’t change with the weather.

THE CREED ON YOUR BACK (Value: Integrity, Authenticity):

Front: The be 1% logo—a silent signal to those who know.

Back: NO LIES. NO EXCUSES. NO WEAKNESS.—printed in bold, uncompromising typography. A public declaration of your private code.

TACTICAL PRINTING (Value: Responsibility, Evolutionary Growth):

The 1% Benefit: Your message remains sharp, legible, and intact—season after season, wash after wash.

The 1% Engineering: Direct-to-Garment (DTG) printing fuses the creed into the fabric itself. No cracking, no fading—only permanence. Like your principles.

CONSCIOUS EXCLUSIVITY (Value: Conscious Exclusivity, Loyalty):

This hoodie is not for spectators.

It is reserved for practitioners—those who live the words they wear.

TECHNICAL SPECIFICATIONS (For Those Who Demand Details):

Material: 50% cotton, 50% polyester (fabric composition may vary slightly by color)

Printing: DTG (Direct-to-Garment) for maximum durability and clarity

Fit: Athletic yet functional—designed for layered movement and uncompromised presence

THE QUESTION ISN’T “IS IT WARM?”—IT’S “ARE YOU WORTHY?”

This product does not clothe the body. It fortifies the mindset.

Add to Cart only if you embody the creed.

This is your armor. This is your creed. This is be 1%.